“I just don’t have time to blog” I have heard business owners say time and time again. I am also guilty of saying this myself. What is blogging? How do I blog? I am a small business owner, how could blogging help me? This mindset or just the question/answer process might keep a business owner from choosing to blog. Ultimately, the choice to “not blog” for someone who has never blogged before or even someone already running an established business just seems like the right thing to do. Mainly because let’s face it, learning to do something new in an already overwhelming situation is just torture and becomes frustrating. I mean think about it, you are already overwhelmed by all the issues of running the business, finding new clients, marketing, coming up with fresh ideas, and the list goes on and on. I mean who really has time to blog? Well that answer is simple, you do!
Fact is, BLOGGING IS MARKETING, marketing means more customers and more customers mean more money! Blogging is an inexpensive way to gain visibility for your business. How is that possible? Well, blogging helps drive traffic to your website which means more opportunity for you to show up in search engines like Google and, the more traffic to your website means more exposure to potential clients. Social media is a wonderful platform for blogging as well. Every time you write a blog post, the information that you share to the world is now available for your social media connections to share with their connections which helps expose your business to a new audience. Social media has endless possibilities for exposure!
For those business owners that are just full of information in their field, then blogging is definitely for you. Blogging is basically creating and sharing useful and/or helpful information. In other words, putting what you know on paper and sharing it with millions. How does that benefit me? Hands down, it makes you look like an “expert in your field” or the “go to” person. I mean who doesn’t want to look as important as they really are in the eyes of millions. The real question to ask yourself should be “how does that benefit others?” Blogging will allow you to write about issues your clients or potential clients are dealing with and gives them a solution to their madness. You can provide information or solve issues in a way that prospective clients can understand and offer some insight they wouldn’t find unless they sought professional help from an expert in that field. Well, they already have an expert in that field YOU!
To do or not to do? Definitely do. Blogging has many advantages and for me not only has it been a great marketing tool it has been an awesome filter and be very fulfilling. I mean really, all that knowledge in your mind could benefit a lot of people so don’t keep it to yourself, share! Blog for goodness sake!